If you are new to automation testing and have no idea from where to start - read this book. It gives good coverage of all aspects that are to be considering even before starting thinking about implementing automation testing in your team/company.
If you are lookinfg for the "take and go" strategy - you are definitely on wrong address. Each team, product, company require different approach to automation testing, that's why in the book are described the general approaches or technics that can work in your situation but not for sure. The second part of the book - a lot of anecdotical stories from companies with the stractured description of initial problem and the approach that at the end gave the best ROI for them in automation testing.
